Since launching his label in 1999, Toni Maticevski has retained a strong hands-on approach to his work, draping and sampling his designs himself. He balances the design and creation of a successful ready-to-wear label alongside his bespoke practice catering to one-off commissions. His particular mix of high glamour and exacting technical know-how, coupled with restrained and sleek tailoring has earned him recognition. Driven by his desire to continually experiment, Maticevski’s work exhibits considerable diversity from one season to the next. Choosing to eschew mainstream trends, he acknowledges that rather than trying to make his collections commercial, he prefers to work on ideas that are creatively challenging and likely to push his designs further. This in turn has made him the lust of most women who have worn his creations and experienced the results of standing out in a crowd with subtlety and sensuality.