DIGI_
COUTURE
03 JUNE, 2021
Maticevski has partnered with global payments platform Afterpay and leading international digital fashion house, The Fabricant, to create Australia’s first piece of unisex digital haute couture, the Animator Overcoat, as a digital fashion experience at AfterPay Australian Fashion Week.
Housed at Carriageworks, AfterPay’s Digi_Couture activation offers AAFW attendees the chance to be photographed by a fashion photographer, digitally dressed by expert designers, and receive an exclusive shareable asset of them wearing the Animator Overcoat.
Housed at Carriageworks, AfterPay’s Digi_Couture activation offers AAFW attendees the chance to be photographed by a fashion photographer, digitally dressed by expert designers, and receive an exclusive shareable asset of them wearing the Animator Overcoat.
“ The liquid aesthetic of the garment embodies fluidity between worlds, but also between gender, ideas of materiality, beauty and hostility, the possible and impossible. It offers the wearer a chance to express multiple concepts simultaneously. ”
Toni Maticevski
Made of code, not cloth, digital fashion items only exist in the digital world. They can be worn by virtual models, in-game characters and, as seen with Digi_Couture, as augmented reality garments tailored to you and applied to photos that can be shared online.
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