Maticevski has partnered with global payments platform Afterpay and leading international digital fashion house, The Fabricant, to create Australia’s first piece of unisex digital haute couture, the Animator Overcoat, as a digital fashion experience at AfterPay Australian Fashion Week.

Housed at Carriageworks, AfterPay’s Digi_Couture activation offers AAFW attendees the chance to be photographed by a fashion photographer, digitally dressed by expert designers, and receive an exclusive shareable asset of them wearing the Animator Overcoat.